All Marketing automation articles
What Is Email Marketing Automation? (+ BONUS Best Practices)
Email marketing yields an ROI ranging between 3,600% and 4,200% (and even more, depending on industry and sources). No matter who you are, what...
The complete guide to SMS Marketing in 2023
Today’s marketing is personalized, multi-channeled, and retargeted. Gone are the days of running billboard and mailbox ads with fingers crossed. Instead, modern advertisers target...
What chatbots are & what they’re used for
Most businesses are responding to chatbots with cautious optimism and slow adoption. The reason for this may be that this relatively new tool in...
Use dynamic email content to increase conversions (examples)
Email marketing is still the most effective channel for generating sales. That’s why it’s critical to stay on top of the latest trends, tools,...
Email onboarding: how it’s done start to finish
While it might seem that social media, chatbots, and other new technologies are the best marketing tools, research shows that email marketing is still...